Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.
Why competitive analysis is important: The purpose of the competitive analysis is to determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited.
Why we do the competitive analysis: Weighing the strengths and weaknesses of an app product against other similar apps is called competitive analysis. Identifying the nature of competition, their strong points, and their market standing gives a chance to capitalize on the information and find their competitive edge.
A persona in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way.
Why user persona is important: Creating personas will help you to understand your users' needs, experiences, behaviors, and goals. Creating personas can help you step out of yourself. It can help you to recognize that different people have different needs and expectations, and it can also help you to identify with the user you're designing for.
Why we did user persona: Basically, personas provide a guideline of what the final user experience delivered by the app should involve. To make the most out of user personas, they must be realistic and concentrate on the present instead of the future.
In commerce, customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction is made up of three parts: the customer journey, the brand touchpoints the customer interacts with, and the environments the customer experiences (including digital environment) during their experience.
A wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website. Wireframes are created for the purpose of arranging elements to best accomplish a particular purpose.
In Effortslog, most basic paper sketches were designed for each screen . In a demonstration or usability test, the sketches are switched according to user actions. One of the advantages of paper prototype is that we could create multiple versions without wasting time on digital tools.
A styleguide or manual of style is a set of standards for the writing, formatting and design of documents. It is often called a style sheet, although that term also has other meanings. The standards can be applied either for general use, or be required usage for an individual publication, a particular organization, or a specific field.
These guidelines are meant to help developers keep elements like buttons and forms consistent across multiple webpages. Additional examples and references, like writing samples, words to avoid, PowerPoint templates or photography compositions could also be helpful to include in a brand styleguide.
The modern technology set we chose enabled us create a fast- loading, scalable app to support Effortslog's quickly growing global business. We put in place a Content Management System (CMS) and rich User Guide to allow Effortslog's editors to easily maintain the app going forward.